Marketing Specialist, Adult Education

Position Summary As the Marketing Specialist at Whitworth University, you'll spearhead the creation and implementation of dynamic marketing strategies tailored to our graduate and continuing studies programs.
Your role involves coordinating advertising campaigns, boosting brand visibility, crafting compelling marketing materials, supporting enrollment communications, and enhancing our online presence to drive admissions for graduate and continuing studies programs.
Core Responsibilities Coordinate Projects | 40% Coordinate marketing initiatives and move projects forward to completion, working with agency and/or director, and university marketing and communications to meet project deadlines and budgets.
Work with departments to develop and update marketing collateral consistent with brand design, with approval from university marketing & communications, and to meet department objectives.
Monitor inventory of marketing collateral; oversee production of marketing collateral to ensure quality control.
Meet timeline and parameters for marketing/publications projects, working with the department to establish desired outcomes.
Monitor and track marketing budgets for graduate and continuing studies, agency-related expenses, and monthly expenses; submit monthly payment requests and reconcile monthly budget reports after approval by the director.
Monitor day-to-day activities of graduate, continuing studies, and military/veterans marketing and communications.
Web and Online Media Strategies | 30% Identify and utilize appropriate metrics, such as web analytics, to measure and track the success of communication and advertising initiatives.
Write and generate original content for graduate and continuing studies websites and online/digital media strategies, working with the marketing and communications department, as well as program directors and staff to improve overall user experience and conversions.
Enhance SEO (search engine optimization) and other media strategies, working with agency and university marketing and communications offices to increase web traffic.
Initiate and maintain website changes in CMS; write and generate original content for web pages.
Content and Creative | 25% Write, edit and proof copy for marketing materials, including collateral, media, and web text; oversee editing process in cooperation with university marketing & communications.
Initiate and implement periodic updates for marketing materials, including photos, print materials, web edits, and general marketing materials.
Implement new program launches and/or special campaigns.
Develop strategic inquiry-to-admission funnel materials for grad/CS programs, working with the director and departments to ensure program admission goals are met.
Ensure coordination and consistency of messaging between various admissions funnels.
Other | 5% Assist with events and special projects.
Other duties as assigned.
Qualifications | Knowledge, Skills, and Abilities Education Associates degree is preferred and Whitworth considers candidates with a wide range of educational backgrounds.
We value the skills and knowledge candidates bring to Whitworth, regardless of the paths they have taken to acquire them.
Experience One or more years of related work experience or an equivalent combination of education and/or experience.
Experience/proficiency in using computers for work processing and marketing-related purposes.
Whitworth Values Demonstrated growth in cultural competence, awareness of societal and structural inequities and proven experience in effectively establishing relationships and positive communications with students and other constituents across multiple dimensions of diversity including, but not limited to, race, gender, varying abilities, nationality, sexual orientation, gender identity, class or religious perspectives.
A personal commitment to the Christian faith and to the integration of faith and learning.
A commitment to the educational mission of Whitworth University as a comprehensive Christian liberal arts university affiliated with the Presbyterian church.
Skills and Abilities Demonstrated effective oral and written communication skills.
Experience in managing multiple projects and meeting tight deadlines.
Demonstrated knowledge and ability to create and produce marketing materials for print, web, and other media outlets Interpersonal and organizational skills.
Ability to work with confidential information.
Ability to work as part of a team.
Preferred Associate or Bachelors degree.
Position Details Schedule Full time | 12 months | 40 hours per week There are flexible work options after initial training for the position.
A background check and sexual misconduct check will be required of the successful candidate.
A resume, cover letter, faith statement, names, email addresses, and phone numbers of at least three (3) professional references will also be required.
You are on this webpage because a position at Whitworth sparked your curiosity.
If you find yourself questioning hitting the apply button because you might not meet 100% of the qualifications, we think you should do it! Research continues to show that women and BIPOC candidates are less likely to hit the apply button unless they meet all the listed qualifications.
One way we are working to overcome this trend is every search committee at Whitworth has a trained Equity Advocate (EA) serving on the team.
Our EAs are trained to make space for committees to consider each candidate's unique and relevant skills and attributes.
So, when you click apply, please know that your application is reviewed by a committee of real, living, and breathing human beings who want to understand your experience and skills to find ways you relate to the key competencies needed for success in the position.
Whitworth complies with all federal, state, and local nondiscrimination laws that are applicable to religious nonprofit institutions and does not engage in unlawful discrimination on the basis of race, color, national origin, age, sexual orientation, sex, or disability.
With our Christ-centered commitment to building a diverse and inclusive community, the university encourages applications from populations underrepresented at Whitworth including members of racial/ethnic communities, women, and persons with disabilities.
Online applications are stored on a secure site.
Only authorized employees and hiring authorities have access to the information submitted.
It is important that your application show all the relevant education and experience you possess.
Applications may be rejected if incomplete.
Whitworth University provides a robust offering of benefits and services to enhance the quality of life of its faculty and staff.
Employees who are eligible for benefits may participate in health plans including medical, dental, and vision; a generous retirement plan (up to 8% employer match); life insurance and long-term disability insurance.
Well-being services include spiritual enrichment, the employee assistance program, and free access to the University Recreation Center and the Megan E.
Thompson Aquatic Center.
Free tuition for employees and tuition remission programs for spouses and dependents round out the offerings.
Additionally, Whitworth employees enjoy 17 paid holidays each year.