Director of Marketing

Posting Details Posting Details Position Title Director of Marketing Posting Number 2024013EP Position Information Classification Title Dir-Marketing Working Title Director of Marketing Classification Code 1443 RCW Exemption Criteria 11 - Executive Head EWU Position Number E99416 CUPA Code FLSA Exempt - Executive Bargaining Unit None % Full Time 100 Salary / Wage Range AE - EXEM Salary Information $75,272 – $105,384 Where the hired candidate will begin within this range is dependent on education, experience, and skills.
Anticipated Start Date Term of Appointment 12 months per year Location Cheney campus County Spokane Project Description Project Duration Background Check Yes - Both Responsible HR User Kenlyn Mackey Responsible HR User Email address kmackey2@ewu.
edu Position Details Job Summary Eastern Washington University is currently seeking a Director of Marketing.
This professional position works in the Advancement division, serving under the Associate Vice President of University Relations, and manages a team of experienced marketing, creative and digital professionals.
The Director of Marketing & Creative Services is responsible for oversight of all marketing timelines, digital communications and advertising campaigns while stewarding the university’s brand and reputation.
This position will be key to increasing visibility and awareness of EWU on campus, in the surrounding community, and nationally to impact prestige, recognition, and donor and philanthropic gifts.
In addition to salary, the university offers a comprehensive benefits package including health insurance, life and disability insurance and retirement.
In addition, EWU offers generous vacation and sick leave accruals, 12 paid holidays per year and fringe benefits, such as tuition waiver for employees, discounted EWU sports tickets, full access to our campus workout facilities at a minimum fee and free transportation through STA buses.
For additional information regarding insurance benefits please see our Benefits page: https://inside.
ewu.
edu/hr/benefits/insurance/.
About Eastern Washington University Eastern Washington University, a regional, comprehensive public university with an enrollment of over 10,000 students, is one of six state-funded four-year institutions of higher education in Washington, each governed by its own board of trustees.
EWU’s 300-acre main campus is located in Cheney, a community of 12,000 residents 16 miles southwest of Washington’s second largest city, Spokane.
Eastern also offers programs in downtown Spokane at the innovative, energy-efficient Catalyst building, the SIERR building which is a hub for research, development and advancement of health sciences, and at Riverpoint, a campus shared with Washington State University.
In addition, EWU programs can be found at select locations throughout the state, aligned with the needs of the community.
Eastern contributes to the vitality of the region and the state through its wide array of bachelor’s and master’s degrees in over 100 fields of study, as well as applied doctorates in physical therapy and educational leadership, offering accessible pathways to career success and personal development to students of all socioeconomic and cultural backgrounds.
Eastern Washington University has been recognized for its commitment to helping undergraduate students learn, grow and succeed by Colleges of Distinction, a nationally trusted resource guide for college-bound students.
The honor recognizes Eastern as a ’22-’23 College of Distinction (CoD).
Money magazine recently named EWU as one of its Best Colleges in America 2023.
Tribal Land Acknowledgement Eastern Washington University resides within the traditional homelands of the Spokane People and other tribes who are connected through their shared history of this region.
This land holds their cultural DNA and it is their Ancestors who are here and bring forth the knowledge of this place—the knowledge that comes from the land.
Diversity Statement EWU does not discriminate in its programs and activities on the basis of race, color, creed, religion, national origin, citizenship or immigration status, sex, pregnancy, sexual orientation, gender identity/expression, genetic information, age, marital status, families with children, protected veteran or military status, HIV or hepatitis C, status as a mother breastfeeding her child, or the presence of any sensory, mental, or physical disability or the use of a trained guide dog or service animal by a person with a disability, as provided for and to the extent required by state and federal laws.
Conditions of Employment This position, during the course of university employment will be involved in the receipt of, or accountability for, university funds or other items of value; as well as the unsupervised access with the developmentally disabled, vulnerable adults or children under the age of 16.
The offer of employment is contingent upon successful completion and passing of a background check prior to beginning employment.
All new employees will comply with EWU Immunization Policy 602-02 and provide proof of immunity or vaccination to MMR before beginning work at EWU.
Waivers for the immunization requirements are available for medical or sincerely held religious beliefs.
Upon hire employees will complete our required Diversity Equity and Inclusion (DEI), Hazing, Harassment and Title IX training.
Online training can be accessed at https://inside.
ewu.
edu/hr/training/orientation/ or complete the training in person or via Zoom.
In person and Zoom training opportunities will be posted on InsideEWU and are listed on our Human Resources site: https://inside.
ewu.
edu/hr/training/ This is an Administrative Exempt position and is covered by EWU Policy 406- 01, Exempt Employment.
Physical Demands If you would like to obtain a copy of the Essential Functions Analysis form, which describes the physical and mental demands of the position, please contact Kenlyn Mackey at kmackey2@ewu.
edu.
Pre-Placement Physical No Hearing Test No Medical Monitoring Post Hire No Protective Equipment Required Qualifications Bachelor’s Degree in Marketing or related field is required.
Minimum 5 year’s experience in Marketing, Digital Marketing, Marketing Communications with a strong emphasis on digital marketing skills, including experience with SEO, SEM, social media advertising and other relevant digital channels.
Minimum of five years leadership experience required, including mentoring, coaching and/or developing employees within a higher education setting.
Understanding of marketing management, project oversight, budget management, efficiency management and project intake processes Proficiency in modern marketing technology tools and platforms, such as marketing automation systems, CRM software (Salesforce), and data analytics tools.
Familiarity with Adobe Creative Cloud applications.
Proficiency in marketing content, emphasizing the importance of creating and distributing valuable, relevant content in multiple formats.
(email, web, print) understanding of user experience principles, especially in the context of digital design and online campaigns understanding digital compliance, privacy regulations, and ensuring the security of digital assets, especially in online campaigns and data management.
Proficient knowledge of MS Office programs including Outlook, Word and Excel.
Strong written and verbal communication skills.
Strong interpersonal and leadership skills required, including maintaining positive relationships and excellent customer service skills.
Ability to adapt to changes and prioritize and manage competing demands.
Ability to read, analyze and interpret data and understand and communicate complex and diverse information, and effectively present information and respond to questions from groups of department heads, clients, and the general public.
Ability to solve practical problems and deal with a variety of situations exercising flexibility and sound judgment in a fast-paced environment.
Ability to make practical and timely decisions and explain reasoning for decisions.
Ability to apply concepts such as fractions, percentages, ratios and proportions to practical situations.
Strong work ethic required, including the ability to complete duties on time, consistently arrive at work on time as scheduled and ability to work flexible hours Demonstrated ability to apply a culturally responsive and flexible approach that is supportive to the diverse needs, including universal accessibility, of our students, staff, faculty and the public.
Preferred Qualifications Understanding of the higher education market including varied enrollment lines.
Graduate degree.
7+ years of marketing and leadership experience, including relationship building.
Familiarity with AP Style.
Other Skills and Abilities Work Schedule Type Regular Work Schedule Typically, 8am – 5pm Monday – Friday.
Some nights and weekends as needed.
Posting Date 02/21/2024 Open Until Further Notice Yes Closing Date Screening to Begin Immediately Special Instructions to Applicants It is strongly recommended that you print a copy of these instructions and the position posting before you begin to complete the online application, as the instructions will not be viewable once you begin the application process.
Attach a detailed cover letter in which you explain how you meet each of the required qualifications [and preferred qualifications, if applicable].
It is preferred that you provide that information in a bulleted list or within a table within your cover letter.
Attach a chronological resume including work history and major duties, education, and any specialized training or skills related to the position.
Please list at least 3 professional references including: names, titles, organization name, phone numbers, email addresses, and connection to you (these can be identical to the references listed on the application).
Complete the online application form and respond to the online questions, if applicable.
Diversity Response – As an equal opportunity employer with a multicultural staff and student population, we are interested in how your qualifications prepare you to work with diverse faculty, staff, and student populations representing various cultures and backgrounds that may be different from your own.
You will be asked to attach a diversity response as part of the online application process: Please describe how you will apply an approach that is supportive to the diverse needs, including universal access, of our students, faculty, staff, and the public.
This is an open recruitment, a three day notice will be provided prior to closure of recruitment.
Application Types Accepted Application Job Duties